NEW MUSIC: New Electric Ride

OLYMPUS DIGITAL CAMERAA few month’s back, we shared with you the sounds of UK psych band New Electric Ride, who will release their debut full-length next week on Beyond Beyond is Beyond. Sunderland, England, where the band members hail from, is a river town situated at the mouth of the River Wear. It was here that these lads came to form their shared love of tampuras, leslie speakers and psychedelic sounds, likely inspired by the sound of the river. The artist L. S. Lowry, was similarly drawn to Sunderland’s river setting.

Much has been written about the connection between our natural surroundings and the music we create (see The Great Animal Orchestra: Finding the Origins of Music in the World’s Wildest Places), but one aspect of the natural world that has influenced perhaps more music than any other is the river. See, rivers have not only inspired the sound of music, but have also influenced its history. “When the Levee Breaks,” the song originally written by Kansas Joe McCoy and Memphis Minnie and later recorded by Led Zeppelin, chronicles the 1927 Mississippi flood that accelerated the great northward migration of African Americans to cities like Chicago, where the Delta Blues got plugged in and eventually became rock ‘n’ roll. The Tennessee River is said to have been a large part of why the legendary Muscle Shoals recording studio turned out the magic that it did. As Townes Van Zandt sings in the “Texas River Song,” “there’s many a river that waters a land.”

New Electric Ride’s Balloon Age, no doubt, taps into the energy of the river. Through twelve tracks, the album flows seamlessly through a library of genres, ala the West Coast Pop Art Experimental Band, with moments of Byrd-sian greatness and elements of Nektar-ian prog. Touching on both classic and contemporary psychedelic sounds, the name New Electric Ride seems perfectly fitting for the journey in which they provide.

Pre-order Balloon Age via Beyond Beyond is Beyond.

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